Getting ready to see the World Cup as it hasn't been seen before -- live in 3D.  
          
These 3D cameras were being trained on a game in Monaco - Host Broadcast Services final dress rehearsal.   
         
The television industry believes 3D is the next big thing.  But Host Broadcast Service's Peter Angell says their job is to tell the story of the match, not to let the technology get in the way.      
      
[Peter Angell, Host Broadcast Services]:       
"We need to tell the story. We need to make sure all elements of the story are told as well as in 3D as they would be in 2D. So that's our number one priority."
     
There is no common standard for 3D TV - or for 3D outside broadcasts. 
           
The Sony system, used by HBS, has seen the creation of a whole new department in the transmission process. Stereographers decide where the 3D effect will appear on the screen, and convergence operators control the convergence of each pair of cameras.
             
But watching the Monaco game wearing 3D glasses, some journalists were not convinced the effect worked on all the shots.             

[Davis Edbrooke, Daily Telegraph]:           
"I think it'll catch on, maybe in a couple of years, but the technology - they just need to work on it a little bit. But certainly close up it's brilliant."    
        
The 3D film, Avatar, broke box office records taking in $2.7 billion. This fired up enthusiasm in the TV industry that there is a market for the next big thing.
            
[Stefan Labrousse, Sony Professional France]:
"We're pretty confident that new sports events, and especially the World Cup, will kick-off that whole consumer market and if our predictions are right we're expecting 10 percent of the whole TV market to be made of 3D TV sets within this calendar year."    
        
25 World Cup games will get the 3D treatment - coming soon to a brand new TV or a cinema near you.