At this London fashion show people are on the look out for the next up and coming fashion designers.

Ada Zandinton is certainly one to watch for.

Her designs are 100 percent eco-friendly.

Ada's Spring/Summer 2009 collection is called “The Colony” and was inspired by the world of honeybees.

[Ada Zandinton, Eco-Friendly Fashion Designer]:
“My inspiration for my spring summer collection actually came from bees. I read the book “A World Without Bees” and I found it really moving that bees are facing such a huge environmental problem — colony collapse disorder.”

So what is Colony Collapse Disorder?  We went to ask urban beekeeper David Perkins.

[David Perkins, London Beekeepers Association]:
“Beekeepers have been losing colonies for no apparent reason. They haven’t just found the bees dead in the morning, they found empty hives, empty colonies. This is the colony collapse disorder.”

But the ones truly loosing out are us, humans, as David explains...

[David Perkins, London Beekeepers Association]:
“There is not necessarily going to be a problem for the history of this bee species on earth; there will always be some, but we’ve got a problem because we are losing our main pollinator for all our food crops.”

Which means... if no more honeybees, no more pollination... and no more food crops for humans...

[Ada Zandinton, Eco-Friendly Fashion Designer]:
“The problems humans are facing are very similar to the problems that bees are facing. We really need bees to survive ourselves, so their survival is integral to our survival.”

[David Perkins, London Beekeepers Association]:

“The crucial time for beekeepers and for bees is very late winter, early spring. February, that sort of time, cause then they are running out of food stores but they have got to build up their young for the new spring. So If you can get plants that flower in February, that really helps to get colonies through."

So next time you go hunting for some winter sales bargains, why not think of the bees and take a honey suckle home.

Remember, no honeybees... no you and me.

Olga Martinez, NTD, London.