Ford India launched its much-awaited compact car, Figo, in New Delhi on Tuesday.

The car was launched in both diesel and unleaded versions.

[Michale Boneham, President and Managing Director, Ford India]:
"The car is unbelievably priced for the Indian customers. Class leading space, class leading technology and first time the option of blue tooth is available in B segment cars. Right cost of ownership, not just surprising it is great. But the overall equation for a cost of ownership point of view: fuel economy, as well as parts protection. So great host of things, we have been able to put together for this great planet."

Ford India started commercial production of the Figo at its Chennai plant in early February.

The company started work on the small car in 2007, and the global unveiling of the Figo was done in September last year.

There are currently 167 Ford dealerships in 97 cities throughout India. 28 of these dealerships were opened in one day, to make the launch of car more successful.

The company is also looking at making India an export hub for the small car. It plans to export a significant number of the Figo to Asia Pacific and African countries throughout the course of this year.