Lagerfeld Launches Economy Fashion Line - Online

Paris-based fashion designer Karl Lagerfeld on Wednesday launched a line of clothes he designed that will be retailed by an online fashion porta.

 

Lagerfeld says it's a bid to bring affordable luxury to more people at a time of global economic crisis.

              

The designer held a fashion show at the heart of the capital's 6th arrondissement, a neighborhood which over the years has turned into one of Paris' upmarket retail districts.

 

[Karl Lagerfeld, Fashion Designer, Paris]:             

"One can't just do the very expensive things that I am lucky enough to do in the best conditions. I love the idea of doing things that cost very little and which everyone can afford that are still well designed."

 

Lagerfeld says the show takes one's mind off the threat of economic meltdown.

 

[Karl Lagerfeld, Fashion Designer, Paris]: 

"What is strange is that economic crisis hasn't yet affected luxury items. The crisis is international, it's not regional. In any case, one shouldn't prevent women from buying new things, even if they don't have much money. But this is so cheap that it's a lot more affordable."

              

The show drew an enthusiastic response from the crowd.

 

[Genevieve, Spectator]:      

"I found it both urban and contemporary and pretty sensual. And it's very interesting to see them work on different ways of spreading fashion. It doesn't always have to take place on a stage inside a building. I think that bringing fashion onto the streets is always a good thing."

 

The Paris fashion show was one of five such launches of Lagerfeld's Karl line, which also took place in London, Berlin, New York and Sydney.