ShoppingFood For Thought: Israeli Style
2008-12-05 07:46
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If you like food, this should awaken your appetite. Israel's Food Fair combines nutrition with novelty...for both experts and your average Joe.
STORY:
A huge variety of foods. Food processing equipment. Decorations and storage. These words come to mind when one visits the Food Fair.
The fair is also about innovation. Avocado oil, for example, makes its big debut after being on the market for only about three months.
[Tomer Greenfield, CEO, Greenfield]:
“It has very high smoking point. You can cook it up to 250 degrees. It has a very good advantage: Increases the HDL, the good cholesterol and decreases the LDL, the bad cholesterol. It's high in vitamin E too, which is a natural antioxidant, and it’s very good for the skin. It has also very good aroma and it’s good for shallow-frying fish or deep-frying.”
Another Israeli invention is an interactive digital terminal for restaurants. It supplies menus for a range of dishes and when you are ready to order, you don’t need to call a waiter - just press the button.
[Karin Koren, Conceptic Ltd]:
“It has been installed in 35 places in Israel already, a few networks, few lines, all around the world. And because people see the picture of the dishes they tend to order more.”
People crowd around the cooking demonstration of Israel Aharoni, a famous Israeli TV chef specializing in Asian cuisine. He's also the author of several cookbooks.
[Yisrael Aharoni, Chef]:
“Well... Asian food is really very popular in Israel...totally Chinese, strictly Chinese…more in the traditional Chinese food. Chinese food has its own adaptations according to the ingredients available in different countries...But more than anything it is more in the modern…like taking basic traditional and turning them into more modern forms and that is what my demonstration is about today...I travel to China a lot. It’s my favorite food. It’s my favorite country and I like China; I love Chinese food and that's what I cooked for the last 30 years.”
NTD, Israel.
